Emotional Targeting: Win hearts. Boost sales. Own the market

“In your hands, you hold one of the most potentially-revenue-changing books for B2B ever written. Now you have a choice: open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... or, give copies to everyone on your executive, marketing, and product teams so they can do it with you. I recommend both.” – Rand Fishkin, Cofounder of SparkToro & Snackbar Studio. Author of Lost & Founder

Our customers' decisions are made with spreadsheets and logic.

...At least, that's what we tell ourselves.

BUT the science says otherwise.

Every decision is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.

In Emotional Targeting, Talia Wolf shares her proven framework that's helped hundreds of companies (and thousands of marketers) boost conversions by recognizing a simple truth: the person approving that enterprise purchase isn't just evaluating features.

They're wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.

Inside this no-fluff playbook, you'll discover how to:

- Uncover what your customers actually care about and why they buy (hint: it's not your features)

- Map emotional drivers to specific points across your customer journey

- Create experiences that people want to convert to

With Emotional Targeting, Talia delivers a strategic, repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics, but a solution that becomes the obvious choice for the humans behind every spreadsheet.