Talia Wolf is a conversion optimization specialist and marketing strategist. For more than a decade, some of the biggest brands in B2B, SaaS, Finance, Travel and retail have hired Talia and her team at GetUplift, the CRO agency she runs, to help them improve conversions using The Emotional Targeting Framework. Named one of the most influential speakers and experts in marketing and optimization, Talia’s spoken on hundreds of stages and has trained thousands of marketers in her emotion-focused approach to optimization. When she’s not helping marketers become the heroes their companies need, Talia can be found debating the merits of DC versus Marvel universes, analyzing character arcs across different continuities, and drawing parallels between superhero origin stories and customer transformation journeys.